Free Wi-Fi served at all restaurants. McDonald’s Ad by DDB
It is no longer possible to be different merely by exhibiting an automobile, a college education for one’s children, a Florida vacation or a home in the suburbs. But we can be different in our tastes. This is the avenue for individuation. Broadly we are all conformists: we are not going to be driving scooters or go barefoot to be different. But, within the limits of conformity we can develop individualistic styles in all areas of consumer wants to show our colourful interesting personalities through tastes.
- Pierre Martineu (1957) Motivation In Advertising: Motives That Make People Buy, P. 159
Not anything new, but shit it makes me laugh.
The power of combination - via Canalside View